On April 25, 2019, U.S.-based Campaign & Elections, the campaign industry’s go-to-resource, hosted its CampaignTech Awards East in Washington, DC, recognizing exceptional achievements in the field of political campaign technology from around the world.
Burrard Strategy was honoured to be among the evening’s award recipients in the category of “Best Web Video for a Federal Campaign.”
“We wanted to launch Surrey-Newton Member of Parliament Sukh Dhaliwal’s campaign on BC’s Family Day, focusing on what family means to him,” said Maryam Marissen, Managing Director of Burrard Strategy. “Through this video, we gave voters an insight into Sukh’s authentic personal life to understand what kind of representative he is as a person.”
“Burrard Strategy enjoys creating content in an evolving digital landscape and to be recognized by the foremost U.S.-based Campaigns & Elections is a great start to 2019.”
Marissen says “receiving this award in Washington, D.C. is an incredible reminder of how emerging strategies and innovative technologies are transforming how campaigns tell their stories.”
The Making of “Family Is Your First Team”
A campaign launch video is a significant introduction to a candidate and what he or she represents, both as an elected representative and a candidate seeking election or re-election.
We all owe a great debt to the family members who helped to shape our character, work ethic and moral compass. Millions of first- and second-generation families are just like Mr. Dhaliwal’s, merging “old world” and Canadian values. This is reflected in his video.
This project involved many hours in pre-production, mock storyboards, to help illustrate the story to the client before commencing work on the project.
We arranged for various iterations to be shared with the client. Final approvals received colour grading and sound mixing.
EXECUTIVE PRODUCERS – Mark Marissen & Maryam Marissen
DIRECTOR & DIRECTOR OF PHOTOGRAPHY – Richard Tran
ASSISTANT DIRECTOR, PRODUCER & WRITER – Jared Fisk
ABOUT BURRARD STRATEGY
Burrard Strategy is a boutique full service Public Affairs and Digital Advocacy firm with decades of experience delivering for our clients. We help clients to match perception with reality by taking charge of their story.
Our approach is simple: always focus on earning public trust.